Supporting
Animal
Advocates

Veg Trust supports animal advocates – including individuals, non-profit organisations and registered charities. Veg Trust is unable to support for-profit entities.

Grantees must be 18 years of age or older.

Veg Trust is unable to support for-profit entities. Applicants who are not vegan or plant-based should be aware that the project proposed for funding must be 100% vegan and devoid of any animal exploitation, and the message must be focused on promoting veganism or plant-based living.

The Trustees reserve the right not to approve any application, after due consideration, it determines that the resulting grant would not be charitable, falls outside its priorities, or would conflict with the Trust’s stated policies or damage its reputation.

The Trustees will not normally approve/support applications for:

• large, well-funded national charities i.e. those with an annual income in excess of £5 million or with £50+ million assets, or charities dedicated to issues deemed by the Trustees to be already well funded;
• activities which appear to, or actively seek to, influence public opinion in favour of a particular political party or promote political partisanship;
• organisations or individuals who deny the human rights of others, commit acts of cruelty/subjugation of animals, coerce or force others to change their beliefs, promote or support violence, aggression or oppression towards others.

We are not currently funding the following project areas:

• Animal welfare reforms or welfare campaigns
• Animal farming or other animal use
• Projects that use animal products (animal-based food, leather, etc.)
• Projects or organisations that benefit, support, or are impartial to animal farming or other exploitation of animals
• Food banks, hunger-relief, or food expenses
• Gardening projects
• Political parties or candidate endorsement
• Illegal protests or demonstrations

We are currently prioritising proposals for the following interventions:

• School or university catering programmes
• Other institutional catering programmes
• Challenge-based campaigns
• Social media campaigns
• Investigations
• Documentaries
• Street activism
• Media engagement
• Research into animal advocacy
• Events
• Movement building activities
• Educational outreach in vegan sanctuaries**

** We support a small number of exceptional sanctuaries that meet the following criteria:
– the majority of the sanctuary residents are rescued farmed animals
– they have a strong educational component to their work
– they can demonstrate they are reaching a large number of non-vegans with diet-change messages
– they have a fundraising plan to become financially sustainable
– they only rescue additional animals they know they can support with their current funding
– they receive less than 1 million in donations per year

If your proposed intervention does not appear in this list, we may still be interested to hear about your ideas and invite you to register your interest.

While we fund a number of grantees directly in Europe, we also aim to support advocates who are working to grow the animal advocacy movement in regions that are typically underfunded: Africa, Asia, the Middle East and Latin America. Please note, for Africa-based projects and new Latin America and Asia-based grantees, we run a regranting programme and ask you to apply via THRIVE Philanthropy, who are processing applications on our behalf.

As a general rule, initial applications should be between £1,000 and £10,000. We may consider grants higher than this if the grantee can demonstrate prior experience in the area they are seeking funding and they’re able to show strong financial management.

We offer the option to submit enquiries and applications in languages other than English. Non-English applications will be translated using an internet translation service (e.g., Google Translate). Applicants should be aware that internet translation services do not always produce accurate translations. If any part of the grants process is unclear, please contact us at hello@vegtrust.com.

Before a grant can be confirmed, terms and conditions will be stipulated appropriate to the work being carried out and agreed targets and/or milestones established.

The scope and detail of these written conditions, and monitoring and reporting requirements, will be commensurate with the size and duration of the award and the nature of the project being funded. For example, if a grant is for the purchase of a particular piece of equipment, the Trustees may only require proof that the item has been purchased and will be used by the organisation. If a grant is for an extended programme of public education activities, they will require regular reports, monitoring reviews and so on, and may undertake direct monitoring themselves if considered necessary. The conditions will normally include provision for claw-back by the Trust if the terms and conditions are breached or if the recipient organisation can no longer carry out the terms of the grant.

If the grant is payable in instalments, then payment of subsequent grant instalments will be dependent on satisfactory progress having been demonstrated and the Trustees reserve the right to withdraw the grant on receipt of unsatisfactory progress reports. Failure to submit reports at the time specified by the Trustees may also jeopardise the continuation of the Trust’s support.

At agreed intervals, grant recipients will be expected to provide:

• A narrative description of: (i) Grantee’s use of Grant funds, (ii) the impact of the charitable projects or activities conducted by the Grantee, and (iii) Grantee’s progress towards achieving the objectives set forth in the Grant Agreement;
• A financial report accounting for all disbursements of Grant funds by Grantee, both overall and in relation to the most recently completed period, supported by the submission of invoices and receipts for high value expenditure
• Any challenges or obstacles encountered and how, if at all, they affected the purpose(s) for which the Grant funds were used;
  Any modifications to the original scope and purposes of the Grant; and
• Any other information relating to the Grant and the expenditure of Grant funds as may be reasonably requested by the Trust.

The Trust may include information about the award of Grants, including the Grantee’s name, in its periodic public reports and may make such information available on its website and as part of press releases, public reports, speeches, newsletters, tax returns, and public disclosures.

Individuals and organisations cannot publicly use Veg Trust’s name to acknowledge the Trust’s funding until this has been approved / agreed with Veg Trust.

Following the conclusion of the project, the grant recipient will be expected to submit a final report, normally within 45 days of the end of the grant, detailing the full results and outputs from the project. The grant recipient should inform the Trust of any extenuating circumstances whereby the submission of the final report is delayed, to allow a mutually acceptable date for submission to be agreed.

If you are invited to submit a full application, we aim to write to all applicants informing them of the outcome for funding within 30 days of receipt.

Applicants should note that, as with many other charitable trusts or foundations, Veg Trust always receives far more applications than it has funds to support. Even if a project fits within the criteria and priorities of the Trust and a detailed assessment has been made, the Trust may still be unable to provide a grant.

The Trustees will not be obliged to provide an explanation to the applicant should their application be unsuccessful.

Project funding will be considered on its individual merit, regardless of previous rejection or receipt of grants. However, if you’ve received funding from us in the past, please note that we now only provide donations to the same individuals and organisations on an annual basis. We kindly request that you allow a one-year interval between your applications.

No. You may register your interest and submit an application at any time throughout the year.